Does EVERY shoe do this, or just one pair in particular? If it's one pair (or several), it's probably the shoes' fault and you should gradually replace all the shoes that chew on your feet with shoes that don't. When faced with badly fitting shoes, most people assume that it's either because there's something wrong with their feet, or because "that's just the way it is" and look for remedies to alleviate the discomfort. Shoes should fit from day one. If it hurts, it's either the wrong size, or badly made - or both....