Once our survival needs are satisfied, the next level of needs that can motivate our choices... Is the need to find some basic 4 emotional security.. In addition 2 our physical security. The number one emotional need for all ppl is the need 4 ACCEPTANCE or BELONGINGNESS... The emotional satisfaction that comes from external approval... from feeling that u are part of a couple...organization or peer group. Again this is a huge influance on what we choose 4 ourselfs. Eg. If this need is predominant and u feel that true individual expression... It might bring criticism or even rejection. We might very well choose conformitty... Rather than expression !