LONDON (Reuters) -
Taiwan's HTC Corp
has unveiled the new
smartphone that it
hopes will set it apart
from the crowd of
Google Android
devices on the market
and help it to make up
ground lost to
Samsung .
The HTC One is
powered by Google's
software, but the
company has
distinguished it from
rivals by using new
software to replace
icons on the home
screen with a
personalised stream
of news articles,
social networking
updates, photos and
video.
Here's a quick video
tour of the phone's
highlights:
HTC One: Highlights
STORY CONTINUED
AFTER THE PHOTOS
SLIDESHOW
The HTC One's open
market price is yet to
be announced. 'HTC
One V' phones are
available for around
Rs. 12,000, 'One S' for
Rs. 25,000, and 'One X'
for 28000. The new
model is presumed to
be priced between Rs.
32000 and Rs. 36000.
Chief executive Peter
Chou told reporters in
London that the
BlinkFeed feature
would reinvigorate the
smartphone
experience.
"BlinkFeed transforms
your home screen into
a live feed of
information that
matters to you," he
said.
HTC was an early, and
successful, maker of
smartphones based
on Android, but it has
been eclipsed by the
increasing dominance
of Samsung in the
Android market.