As a part of its ongoing marketing strategy, Microsoft seems to be expanding on its acquisition of domain names. Such purchases are always the first to spark of rumours of a new product in the market and a specific name. This time it is the procurement of multiple ownerships, some of which include the domain name Xbox 8. According to Fusible.com, Microsoft Corporation recently won two disputes over a batch of Xbox-related domains owned by a resident of China who apparently goes by the name "Cheng Juan". The disputed domain names include XboxPhone.com, XboxTablet.com, XboxLiveTV.com, XboxCompanion.com, and surprisingly, Xbox8.us and Xbox8.org. The first four domain names obtained are understandable enough. But the last to come as a real surprise, especially since we were pondering that Microsoft would release the Xbox 720, according to online leaked documents. So where does this new Xbox 8 enter the picture from?