A disappointed salesman of
Coca-Cola returned from his
assignment to Saudi Arabia.
A friend asked,"Why
weren't you successful with
the Saudis?"
The salesman explained,
"When I got posted, I was
very confident that I would
make a good sales pitch. But
I had a problem. I didn't
know how to speak Arabic.
So I planned to convey the
message through three
posters. First poster: A man
lying in the hot desert sand
totally exhausted and
fainting.
Second poster: The man is
grinking Coca-Cola.
Third poster: Our man is
now totally refreshed. And
then these posters were
posted all over the place.
"Terrific! That should have
worked"said the friend.
"The hell it should have!"said
the salesman."No one told
me they read from right to
left.":P