Nokia caught between rock and a hard place by
chocolate.boy 2012/07/16 18:54
Shares in Nokia Oyj fell over 3 percent on Monday after the company slashed the price of its flagship smartphone, with investors seeing it as a sign of desperation in its battle against Apple Inc and Samsung Electronics Co Ltd.
Analysts also cited caution ahead of Thursday's second-quarter report and short-selling of the stock reached record highs. The results are expected to show a widening loss for the world's second-largest cellphone maker.
Once the world's dominant mobile phone provider, Nokia was late to embrace smartphones, and has lost out to Apple and Samsung in the most profitable part of the market.
Nokia halved the price of the Lumia 900 phone in the United States over the weekend to try and lure customers away from its rivals.
"They are stuck between a rock and a hard place - to drive sales of their devices they are going to have to spend money on marketing and promotions, but at the same time the stock market is demanding they do anything other than spend money," said Ovum analyst Nick Dillon.
Analysts expect Samsung to sell 50 million smartphones in the second quarter, a Reuters poll showed on Monday, compared with Apple selling around 30 million iPhones and Nokia around 10 million smartphones.
KingFISHER 2012/07/17 04:02
nice shared. Although i love nokia.
Male1974 2012/07/18 01:14
they should wait so long to get in the game,smartphones are what people want,not just a cell phone..
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